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USE THE SEARCH TERM ” Belgravia Centre” JUDGE FOR YOURSELF.
Hair Loss Help Forums
This forum is for people to give their feedback about hair loss products they have used. You can also add a rating for the product in your response. … hairlosshelp.com/forums/ - 62k - Cached - Similar pages |
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WE WILL PUBLISH HERE.
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Belgravia Trichological Centre
The ASA is independent regulator for advertisements, sales promotion and direct marketing in the UK. www.asa.org.uk/asa/adjudications/Public/TF_ADJ_41959.htm - 18k - Cached - Similar pages |
ASA Non-broadcast Adjudication: The London Centre of Trichology
The ASA is independent regulator for advertisements, sales promotion and … The Belgravia Centre objected to a regional press advertisement for a hair … www.asa.org.uk/asa/adjudications/non_broadcast/Adjudication+Details.htm?Adjudication_id=36523 - 24k - Cached - Similar pages |
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The ASA is independent regulator for advertisements, sales promotion and direct … Belgravia Trichological Group t/a The Belgravia Centre, 27-09-2006 … www.asa.org.uk/asa/adjudications/Public/Search+TracFusion+Adjudications.htm?filter=B&filter2=BE - 110k - Cached - Similar pages |
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Please note ASA broadcast advertising adjudications (November 2004 - June 2006) and ….. Belgravia Trichological Group t/a The Belgravia Centre, 27-09-2006 … www.asa.org.uk/asa/adjudications/Public/Search+TracFusion+Adjudications.htm?filter=B&filter2=B - 319k - Cached - Similar pages |
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The ASA is independent regulator for advertisements, sales promotion and direct … Belgravia Trichological Group t/a The Belgravia Centre, 27-09-2006 … www.asa.org.uk/cmsapp/_templates/_asatemplates/_adjudications/search_adjudications.aspx?NRMODE=Published… - 319k - Cached - Similar pages |
News - The Belgravia Centre
The Belgravia Centre, Britain’s only registered trichological … After being contacted by the Advertising Standards Authority (ASA) they have removed this … www.belgraviacentre.com/news.php?start_from=10&ucat=&archive=&subaction=&id= - 23k - Cached - Similar pages |
Ashley And Martin
The Belgravia Trichological Centre … In May Belgravia contacted the Advertising Standards Authority (ASA) regarding a statement that was continually being … www.belgraviacentre.com/news.php?subaction=showfull&id=1153742311&archive=&start_from=&ucat= - 22k - Cached - Similar pages |
Unfair contract terms - bulletin issue 6
File Format: PDF/Adobe Acrobat The revision agreed by the trader with the ASA is more legible. The …… The Belgravia Trichological Group Ltd (t/a The Belgravia Centre) … www.oft.gov.uk/shared_oft/reports/unfair_contract_terms/oft262.pdf - Similar pages |
ASA Adjudications Belgravia Trichological Centre
ASA Adjudications
Sean Moore is a professional model and has been using a
Belgravia Centre treatment course for over 10 years.
http://www.belgraviacentre.com/blog/category/success-stories/page/2/
|
|
Ad
Issue
| The CAP Code: | 50.12;50.17 |
Response
Assessment
The ASA noted, from a previous investigation, that BTC provided propecia (finasteride) and Regaine (minoxidil) at prescription strength to their clients. We acknowledged that the ad did not refer to finasteride or minoxidil specifically. Nevertheless, because minoxidil and finasteride were components of the advertised “prescription treatment courses” and known to be the only medicines with any proven efficacy, we concluded that the ad offered prescription-only medicines to the general public. We welcomed BTC’s offer to amend the claim.
We noted Sean Moore had a profession considered glamorous by the general population. However, because he was not recognisable to most people, we concluded that the ad did not use a celebrity to endorse a medicine.
Adjudication of the ASA Council (Non-broadcast)
Advertising Standards Authority,
Mid City Place, 71 High Holborn, London, WC1V 6QT, United Kingdom
The Belgravia Centre are still using the same type of Advert even today 23rd June 2008 this Advert appeared in The Metro today featuring Sean Moore.
The balding business WARNING Belgravia Centre
THE GUARRDIAN NEWSPAPER
Baldness affects 8 million men in Britain - and a potential cure was announced this week. What would it mean for the hair-replacement industry? David Teather reports
I’m met by Johnny Harris, a 25-year-old in suit and blue shirt whose own hair is pushed up into a faux hawk. This is a family business. His dad started as a hairdresser, graduated to selling wigs and toupees then moved into treatment for hair loss. Harris claims to have been using hair-loss products for the past four years, and shows me a photo of the top of his head with what seems to be a thinning crown. On the after-picture, the crown looks fine. I note the light seems to be harsher on the first one, but perhaps I’m just being cynical. Politely he keeps his eyes off my own hairline, which frankly is not what it was. He picks up a torn-out story from the papers: Scientists find genetic key that could lead to a cure for baldness. Another day, another miracle cure.
“Look,” he says, reading it. “The prospect of a baldness cure that actually works has moved closer.” He flinches with annoyance.
http://lifeandhealth.guardian.co.uk/health/story/0,,2083465,00.html
JONNY HARRIS
Jonny is a director of the Belgravia Centre and although not a trichologist, has spent much of his time over the past 6 years studying hair loss and scalp problems, the treatments available, and the issues surrounding the hair loss industry at present. Jonny has broad trichological knowledge and writes most of the literature for Belgravia´s website and advertising and is an expert in all the subjects covered on Belgraviacentre.com.
WARNING about BELGRAVIA CENTRE:Great - more rubbish on TV. Catherine Bennett on: The snake oil salesmen coming to a small screen near you Sex and the single novelist
THE GUARDIAN NEWSPAPER
Inevitably, the most frequent offenders are advertisers who play on people’s unchanging fears and delusions about their looks and weight, health and age. Hair, or the lack of it, is evidently an area of acute gullibility. No sooner does the ASA rebuke the Belgravia Trichological Centre for overstating the qualifications of one Leonora Doclis, a trainee, who “had completed a correspondence course in trichology with a college in Adelaide”, than it is asking the Advanced Hair Studio to withdraw its claim to have developed a “new technological breakthrough” that will “guarantee hair regrowth”.
By coincidence, clinics for the treatment of hair loss are one of the previously “unacceptable services” which the ITC would now like to permit in order to “reflect greater consumer awareness”, along with dietary supplements, faith healing, escort agencies, astrology, counselling, inertia selling, and “instructional courses”. The ITC would like, in short, to make every quack and huckster’s dream come true, and give them access to the pockets of every dreaming, self-deluding hypochondriacal sucker in the land. The official argument for this is an unappealing mixture of whine (”similar restrictions do not apply in other media” - guess why!) and pomposity (”the paper is written from the starting point that freedom of speech should be the norm… the onus will therefore be on those wanting to retain the restriction to provide a compelling contrary argument”).
http://www.guardian.co.uk/print/0,,4016811-103390,00.html
LEONORA DOCLIS
Leonora is Belgravia´s senior trichologist and has been a member of The Belgravia Centre for over 10 years. Leonora deals with up to 200 cases of hair loss and scalp problems each week and is extremely experienced in the diagnosis and treatment of all hair loss and scalp conditions.
THE BELGRAVIA TRICHOLOGICAL GROUP
Belgravia Trichological Group t/a The Belgravia Centre 52 Grosvenor Gardens LondonSW1
… Belgravia Trichological Centre ASA Adjudications N.. …
http://thehaircentretrichologistslaunchblog.blogspot.com/2008/04/asa-non-broadcast-adjudication_16.html - 62k - Cached
BBC WARNING ABOUT THE BELGRAVIA TRICHOLOGICAL GROUP
However, within its own terms, the ASA has been a major success story. …
a complaint against a regional press ad by The Belgravia Tricological Centre, …
http://news.bbc.co.uk/1/hi/business/1359634.stm - 35k - Cached
GOVERNMENT WARNING: Belgravia Centre GOVERNMENT WARNING
Belgravia Centre WARNING
PDF]
Unfair contract terms - bulletin issue 6
File Format: PDF/Adobe Acrobat The revision agreed by the trader with the ASA is more legible. The …… The Belgravia Trichological Group Ltd (t/a The Belgravia Centre) … www.oft.gov.uk/shared_oft/reports/unfair_contract_terms/oft262.pdf - Similar pages |
Unfair Contract Terms
File Format: PDF/Adobe Acrobat Group Ltd t/a The Belgravia. Centre. Trading. Contract. Sector. identifier …… The revision agreed by the trader with the ASA is more legible. The … www.oft.gov.uk/crw/445517/446194/oft262_bulletin6.pdf - Similar pages |
WARNING: BELGRAVIA CENTRE - WARNING
Advertising Standards Authority
Non-broadcast Adjudications
Belgravia Trichological Group t/a The Belgravia Centre
52 Grosvenor Gardens
London
SW1
| Date: | 27th September 2006 |
| Media: | Regional press |
| Sector: | Health and beauty |
| Complaint(s) from: | London |
| Complaint type: | Industry |
Complaint
A press ad, for The Belgravia Centre, was headed “Hair loss? It’s just not an option for one of Britain’s top male models”. It went on to claim “Belgravia’s FDA approved treatment courses are proven to not only work more effectively than other treatments but are very reasonably priced …”. Consultant Trichologist Dr D Hugh Rushton believed the ad was misleading because it implied the treatments:
1. were approved or endorsed by the FDA and
2. were more effective than other treatments.
Codes section: 3.1, 7.1, 14.5, 19.1, 50.1
Adjudication
The Belgravia Centre said that they were no longer using the ad.
1. Complaint upheld
The Belgravia Centre said they used Propecia and Minoxidil, products approved by the U.S. Food and Drug Administration (FDA), as part of their treatment courses. They said they had emphasised the FDA approval in their ad because they believed some other hair treatment companies advertised products with no official approval and no efficacy. They said, as far as they were aware, no other hair loss product had gained FDA approval.
The ASA noted that the FDA had granted a license for the treatment of male pattern hair loss to Propecia and Minoxidil. However, we considered that the claim “Belgravia’s FDA approved treatment courses …” implied that the treatment courses themselves were FDA approved, rather than just an element of them. We concluded that the claim was misleading and told the Belgravia Centre not to use it again.
On this point, the ad breached CAP Code clause 7.1 (Truthfulness) and 14.5 (Testimonials and endorsements).
2. Complaint upheld
The Belgravia Centre believed Minoxidil and Propecia were proven to be the most effective treatments for hair loss and had undergone substantial clinical trials to gain FDA approval. They supplied us with reports of clinical trials on the two products. They said their treatment courses also included additional stimulants and therapies to enhance hair growth.
We noted the clinical trials were based around efficacy as opposed to the effectiveness of the products in comparison with other hair loss products or treatments. We also noted that the FDA approved products were only part of the treatment courses offered by The Belgravia Centre. We received no evidence to support the effectiveness of the other elements of the courses. We considered the claim “Belgravia’s … treatment courses are proven to not only work more effectively than other treatments …” had not been substantiated and the ad was therefore misleading.
On this point, the ad breached CAP Code clauses 3.1 (Substantiation), 7.1 (Truthfulness) and 19.1 (Comparisons).
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